Skip to Content

Clarifying & Documenting CMS and Ad Manager Capabilities

Clarifying & Documenting CMS and Ad Manager Capabilities

Magazine CMS Terminology

Terminology

  • taxonomy: current taxonomies: ‘Category’, ‘Genre’, ‘Location’, Issue’, ‘Tags’
  • taxonomy-term: examples: ‘Album Reviews’, ‘Rock’, ‘YYZ/Toronto’, ‘Jan 2021’
  • current hierarchical taxonomies: ‘Category’, ‘Genre’, ‘Location’, Issue’

Magazine CMS Rules

(R1) 2-Tier Tax term hierarchy:

  • Based on the current scope of the info architecture we are only supporting TWO tiers for each hierarchical taxonomy
  • While the WordPress core allows more than just two tiers, the current theme is not designed to support more than two.
    • example for 2-tier Genre: Music > Rock
    • example for 3-tier Genre (NOT supported): Music > Rock > Death Metal

(R2) Limit ONE hierarchical taxonomy term per taxonomy per post

  • While WordPress can allow multiple hierarchical taxonomy terms per taxonomy per post, we’re limiting it to one to avoid the conflicts that arise from linking a post to multiple hierarchical taxonomy terms from the same taxonomy.
  • This means that you can link a post to only one category and/or one genre and/or one location and/or one issue

Ad Manager Capabilities

Terminology:

  • takeover-term: a taxonomy-term whose ads are set to take over the ad spaces of all posts linked to said taxonomy-term

Assumptions

  1. (a1) 2-Tier Tax term hierarchy: (see R1)
  2. (a2) One term per taxonomy per post : (see R2)
  3. (a3) hierarchical taxonomies only:
    this means that tags cannot be taken over

Global Ads:

  • Displays Selected Ads Everywhere.
  • Overridden by: any content-specific or takeover ads
  • where to edit: Ads > Ad Manager

Content-Specific Ads

  • Display Selected Ads on a specific post or specific (taxonomy-term)post-list page (like ‘Ablum Reviews’ or ‘YYZ/Toronto’)
  • Where to edit: Content Specific Ads can be set while editing the desired post or taxonomy-term
  • These override both Global AND Takeover Ads.
  • Overriden by: nothing

Takeover Ads

  • Display Selected Ads on BOTH the desired taxonomy-term and for all posts linked to the desired taxonomy-term
    • example: display ads on ‘YYZ/Toronto’ page AND all posts linked to ‘YYZ/Toronto’
  • Overridden by any content-specific ads
  • These override Global Ads.
  • Takeover ads can also override each other if a post is linked to more than one taken-over taxonomy-term. For this case we will set priority rules to determine which takeover-term should be used for take over ads. Current takeover rules:
    • a child taxonomy-term can override a parent taxonomy-term as the takeover-term to be used if both terms are set as takeover-terms.
    • taxonomy priority: Location > Genre > Category > Issue (this means):
      • a location takeover-term overrides: genre, category, and issue takeover-terms
      • a genre takeover-term overrides: category, and issue takeover-terms
      • a category takeover-term overrides: issue takeover-terms
      • an issue takeover-term overrides: no other takeover-terms